I'm about to reveal a weird quirk (one of several) in my personality. Every once and awhile I stumble upon a phrase that I think becomes relevant in every day life. I constantly think it. It almost becomes my mantra. The one I'm hung up on at the moment is "perception is reality." I think it sums up the recession perfectly.
While I'm no economist, from what I can gather, the recession will end once Americans start spending like they were a couple of years ago. Now is a great time to spend if you have the money. While you could debate for days the reasons why people are not spending (or you can just watch cable news shows to see others do it), I think that people perceive the economy to be a lot worse than it is.
I certainly don't want to make the media the scapegoat (although it wears the scapegoat hat so well), but I do think it's one factor. The public sees one gloom-and-doom economic story after another on the news. I think the perception that things are really bad out there is turning into the reality.
How do we change this? Simple, tell better stories. That is where you, the viewers, come in. I would love to tell positive economic stories, I just need to find them. If you have any ideas of businesses that are growing right now, or maybe people or programs that are lending a hand to people going through a tough time, I'd like to know.
Leave a comment or send me an email (firstname.lastname@example.org).