Announcing a New Mystery Flavor

What kind of marketing strategy is this?

The other day I was hustling through my local super-market, picking up items that I knew I needed, and looking for one that had escaped my search.

But suddenly, I read something as I went past the snack aisle, and I stopped in my tracks.

It wasn't anything shocking, in fact, it's a product that most of us have seen in our childhood.

It was a spool of bubble gum, wound in a ribbon, and housed in a green plastic case, not entirely unlike a tape dispenser.

But the thing that made me stop was the selection of flavors of this gum.

Grape, Sour Apple, or new...MYSTERY flavor.

I reread the signage again.

"Announcing, a new MYSTERY flavor!"

Now, I'm no longer in the gum buying demographic, having left my childhood behind some 40+ years ago... but it occurred to me, who on earth would buy something on the chance that they might like, or dislike the new mystery flavor?

I flashed to the recent New Coke disaster...and how other products had changed their formula or flavors, and encountered disaster.

Why would someone buy a product based solely on the appeal of a new "mystery flavor"?

Clearly, aimed at kids.  Or, perhaps their moms who are searching for something to appease the kid's taste buds.

I dunno...maybe it's just me, but I'm wondering just how successful this product is going to be.

Am I alone?

Read More Blogs
Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
TheNewsCenter One Television Plaza Parkersburg, WV. 26101 304-485-4588
Copyright © 2002-2015 - Designed by Gray Digital Media - Powered by Clickability
Gray Television, Inc.