More Political Ads to Come

By: Roger Sheppard
By: Roger Sheppard

In terms of political ads, it’s been a pretty quiet Spring here in the Mid-Ohio Valley.

In terms of political ads, it’s been a pretty quiet Spring here in the Mid-Ohio Valley.

We have NOT had wall-to-wall candidate ads in our newscasts and other programming as we sometimes do.

That is largely because there are so many unopposed candidates who are saving their money for the run-up to the November general election.

And in many of the races in which there are multiple candidates, the candidates haven’t had a lot of money to spend.

Parties usually don’t like to support one candidate over the other during the primary season, at least officially.

They prefer to let the party’s voters sort things out and then get involved after the lead candidate has been chosen.

But that “quiet” could all come to an end, now that the Ohio primary is over and the West Virginia primary is this Tuesday, May 13th.

Get ready to see all sorts of ads for the U.S. Senate seat in West Virginia, the Governor’s seat in Ohio, various hotly-contested races for the U.S. House in both West Virginia and Ohio, and a variety of local and state-wide issues.

In a perfect world, it wouldn’t cost a lot of money for candidates and their supporters to get their viewpoint out to everyone.

But, this is not a perfect world.

And whenever you have as much at stake as you do in some of these elections, the candidates and their supporters will do everything legal they can do, to win.

It’s called free speech, meaning people pretty much have the right to say what they want for or against a candidate.

But it is NOT free speech in terms of not costing anything.

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