CHARLESTON, W (WSAZ) - The rights to an iconic song about West Virginia can now be used by the state's tourism office.
The West Virginia Tourism Office announced Wednesday they have obtained the rights to use John Denver's song "Take Me Home, Country Roads" in its marketing efforts.
The song was was released in 1971.
Denver’s iconic tune has been an unofficial state anthem since its release and officially became one of West Virginia’s state songs in 2014.
Beginning this week, the state will use the song in its promotional efforts.
“‘Country Roads’ has become synonymous with West Virginia all over the world,” said West Virginia Tourism Commissioner Chelsea Ruby. “It highlights everything we love about our state: scenic beauty, majestic mountains, a timeless way of life, and most of all, the warmth of a place that feels like home whether you’ve lived here forever or are just coming to visit."
The Tourism Office expects to use “Take Me Home, Country Roads” as a centerpiece of a major new ad campaign to be unveiled early next year.