Lines for Build-A-Bear promotion out the door

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CHARLESTON, W.Va. (WTAP) - Build-A -Bear stores around the country were forced to shut down their stores after a promotion went so well, it failed. The photo with this article is from the Charleston, West Virginia store in the mall.

The company offered a "pay your age promotion" Thursday prompting hour long waits and lengthy lines that wrapped around the mall in some cities.

The average bear can cost anywhere from $16 to $100 with accessories, but with the promotion, a two year old would only pay two dollars.

Some customers waited up to six hours, and say the wait was worth it because of the savings.

Build-A-Bear Workshop released this statement via its Facebook page Thursday.

"Our first-ever Pay Your Age Day event generated an overwhelming response resulting in long lines, extensive waits, and disappointed Guests. We understand that many Guests were turned away due to safety concerns created by the crowds when authorities in certain locations closed Build-A-Bear stores or we were forced to limit the line. Given these circumstances we were unable to serve all of our Guests for the event.

In response, we distributed vouchers to Guests who were present in line to be redeemed for a future purchase and have now made vouchers available to all U.S. & Canadian Bonus Club members which must be screen shot or printed by logging into your account before midnight on 15 July. We encourage all of our valued Guests to visit our full statement at the following link and we’d like to reiterate our sincerest thanks for your passion and continued support."



 
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