Broughton Foods' annual Ice Cream Social is almost two weeks away, and those involved aren't wasting any time preparing for the growing event.
The company is celebrating its 100th anniversary, and each year the event funds a not for profit.
This year's fundraiser will have many tails wagging. All proceeds of the social go to the Humane Society of the Ohio Valley.
"We're working very hard. We have some volunteers that are working almost what I would call around the clock on this project. Hopefully it's going to be something very big for not only us but the community itself," Steve Herron, HSOV manager, said.
And some of the community is stepping in and helping with the project.
"The new flag is the ice cream cone flag. We hope it creates an awareness of what a wonderful event it is," Sylvi Caporale, owner of American Flags and Poles, said.
Jim and Sylvi Caporale are using their flag store as a resource to help promote the fundraiser. The ice cream flags hanging all over town serve as a reminder to buy your ticket.
"The non-profits have benefited greatly from the ice cream social. We know that with community participation, the Humane Society will also benefit greatly," Caporale said.
With 75 percent going into the general fund, 15 percent into the medical fund and 10 percent into a new building fund, the Humane Society has high hopes for the event.
"Our goal is $24,000. If you can bring in something like that in just a one-day period, that makes a tremendous impact," Herron said.
Making the ice cream social a good way to help the animals and stay cool during the dog days of summer.
The Broughton Ice Cream Social is set for Sunday, July 18th at the Washington County Fairgrounds from 2-6 p.m.
Tickets can be purchased at the door, or in advance at dozens of locations around town.