Updated: 7/26/2013 6:30 P.M.
It's not the right date on the calendar for Christmas trees and Santa Claus.
But that's what people who attended the Downtown Farmers Market saw Friday.
In addition to the usual farm produce and baked goods, patrons were treated to Christmas displays and holiday crafts.
And they were treated to something that sounds like winter...but is more suited to warmer days.
"They come out and they buy local produce from vendors from around the area," says Jay Fisher, a vendor passing out free Sno-Kones, "and there are special events such as kids activities and at the information booth as well."
Other attractions included kids face painting, and a judging involving all of the display tables.
Last year's Christmas in July was held in near-record heat...but the weather for this year's event was much more pleasant.
The Parkersburg Farmers Marketplace picked the perfect day to hold a "Christmas in July" promotion.
With temperatures close to the 90's...the farmers market, in addition to its usual vendors, hosted a company that makes and sells Christmas greeting cards on the web.
And it says, even in the "dog days of summer"...business is good.
"They have stopped to inquire about the business and how they can do it," says representative Carla Rasmussen. "Believe it or not, people start thinking about Christmas cards at this time of year."
A reminder...if you've never been there, the farmers market near Government Square is open from 10 A.M. until 2 P.M., Tuesdays and Fridays...through October.
More information is available by clicking on our "Hot Button".