A URL beginning with "https" indicates a secure website. Always be sure to type in the address yourself instead of clicking a link when you are ready to buy. (November 15, 2010 / WRDW-TV)
A local marketing expert is encouraging Marietta businesses to offer their products and services around the world.
Bill White, CEO of integrated marketing firm Offenberger and White Inc., says e-commerce is the answer.
He spoke to some Marietta Chamber of Commerce members Wednesday about offering goods and services on the internet.
White says local businesses have a lot to gain by putting their products online, and the community as a whole stands to benefit as well.
"Anytime any business gains one new customer, locally that's a good thing, it keeps business here," said White. "When a local business is doing e commerce and they're able to attract a customer from out of what would be a conventional geographical boundary, then it's importing new money into the community."
White says there are several things to take into account when launching an e-commerce operation:
He says obtaining a security certificate so site visitors can trust you is important.
He also says hosting a website with an e-commerce component requires a more dedicated server, which typically costs more money.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.