Edible Arrangements Prepares for Big Business

By: Mollie Lair Email
By: Mollie Lair Email

It's down to the wire. And businesses are feeling the love as customers rush to buy last minute Valentine's Day gifts.

Edible arrangements provides a new twist on a classic present. The arrangements are made entirely of fresh fruit covered in chocolate.
The fruit is delivered and cut daily. The most popular new feature is swizzle berries.

And that means big business.

"But we have seen our trends be very strong for the month. 30% up. We're pleased. This is the calm before the storm though. The storm will hit on Monday," says co-owner Gary Lombard.

Lombard says it's a healthy alternative, but during this holiday. It seems the more chocolate the better.

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