UPDATE: Local Businesses Boom On Valentine's Day

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UPDATE 5:10PM 02/14/2011

Flowers and diamonds and bears... OH MY! Valentine's Day has finally arrived and businesses in the Mid-Ohio Valley are really feeling the love.

"After 9-11, it took a long time for the business to come back," says Jean Ford, owner of Mel's Diamond House in Vienna. "But now, starting last year, our business has been really good and this year business has been wonderful."

Last year, Valentines Day feel on a Sunday and florists weren't able to drop big arrangements off to workplaces. This year, however, it's quite the opposite.

"When it falls on a Sunday, people have other options besides flowers.There's going to to dinner and what not," says Bill Fox, owner of Fox's Florist in Vienna. "But this year being on Monday it'll be a lot better. Because people like to send their wives and their girlfriends their roses and things at work."

Ford says since diamonds are not an everyday item times can get tough but adds it's her customer base that keeps her and the rest of the Mel's team strong, especially around the holidays.

"We have luxury items and we don't have an everyday need. But we got along very well and I think it's because we have such loyal customers," Ford says. "We think that each year now is going to be better and we hope that we can do everything to make it that way."
A local florist says he's ready for the Valentine's day and has been preparing for the last minute shoppers all month.

At Fox's Florists orders have been piling in since February 1st. Owner Bill Fox says they start prep work well in advance so all their orders can be delivered to satisfied customers.

"Roses seem to still be the main thing that the ladies want to get and we sell several dozen roses," Fox says. "Right now we've got, delivery wise to go out tomorrow, between 300 and 350 orders. Plus whatever we would get tomorrow."

Fox says he is bringing in extra drivers to help make all the deliveries. He adds that he will be open on Valentine's Day for all those last minute shoppers.

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