Difficult as that might be right now, some businesses have no choice.
McAlarney's Pools and Spas keeps busy year-round selling things like billiard tables and hot tubs, but it's starting to see pool owners coming in.
That's because while there's still snow out there, it's close to time to get the backyard pool ready for that first summer splash.
"Mainly, we're trying to get our pricing in line, and all the options and accessories that will be available in the spring," says Kaitlyn McAlarney. "That way, when people come in, they can make their decisions and get everything rolling."
McAlarney says people are already getting on the list not only to have pools installed, but to have existing pools serviced and replaced.