Cincinnati (AP) -- The Domino's Pizza chain says it has given away nearly 11,000 free pizzas because of a never-used promotion that a web customer stumbled upon.
Tim McIntyre, spokesman for Ann Arbor, Mich.-based Domino's, said Wednesday that the company had prepared an internet coupon for an ad campaign that was considered in December but never activated.
McIntyre says somebody discovered that the code word "bailout" was good for a free medium pizza ordered online.
The information quickly spread Monday night on the web, until the code was deactivated Tuesday morning.
The owner of 14 Domino's locations in the Cincinnati area says his stores gave away more than 600 pies.
Owner John Glass told the Cincinnati Enquirer that Domino's promised to reimburse him for the pizzas.
(Copyright 2009 by the Associated Press. All rights reserved.)
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or firstname.lastname@example.org.