Cincinnati (AP) -- Procter & Gamble Co.'s Gillette brand is building a buzz with online videos offering men how-to instructions on shaving everything from back hair to lower regions.
The videos promote use of Gillette blades and razors beyond the face for body shaving, or what some folks call "manscaping."
Gillette's Youtube site had topped more than 300,000 views in less than a month by Friday, and the lighthearted instructional clips are also being passed along by bloggers.
The videos feature cartoon characters in silhouette offering light-hearted demonstrations.
The company says Gillette research found that about one in three men shave hair on other parts of the body besides their face.
Cincinnati-based Procter & Gamble acquired Boston-based Gillette in 2005.
(Copyright 2009 by the Associated Press. All rights reserved.)
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