Huntington, W.Va. (AP) -- Marshall University is one of eight universities helping to convert blue jeans into insulation for Habitat for Humanity homes.
The Public Relations Student Society of America has teamed up with Cotton Inc. and Huntington Area Habitat for Humanity to promote the drive dubbed "Cotton: From blue to green."
Since the national campaign began in 2006, Natural Cotton Fiber Insulation made from recycled denim has been used in more than 200 homes in the gulf coast region.
The other participating universities are Butler, Kansas State, Kentucky, Memphis, Southern Mississippi, South Dakota and North Dakota.
The campaign ends Nov. 2.
(Copyright 2009 by the Associated Press. All rights reserved.)