Even if you haven't doused yourself, you've likely seen hundreds of your closest friends on social media take the "Ice Bucket Challenge", raising awareness and money for ALS, also called Lou Gehrig's Disease.
The Ice Bucket Challenge hits close to home for Blair Couch.
The Wood County Commissioner lost his father to ALS 13 years ago.
David Couch was elected to the commission back in 1997, was diagnosed with ALS in '98 and resigned a year later in '99.
Couch organized a golf outing to benefit his father and other victims of the disease.
He says his dad inspired him to run for public office.
"The Lou Gehrig's didn't steal his spirit. It just stole his life. And so it's a terrible disease and it's one that needs arrested," says Blair Couch.
David Couch was just 56-years-old.
Fortunately, the campaign has raised nearly $32 million to fight the disease.
That number dwarfs the $1.6 million the ALS Association raised at this time last year.