Macy's Pays For New Cincinnati City Logo

By: Associated Press
By: Associated Press

Cincinnati (AP) -- The city of Cincinnati has a new capital "C" logo to put on vehicles, signs and letterhead.

Officials say the letter in shades of blue and green gives the city a more inviting image and also shows progressive movement and pride.

A formal seal will be reserved for weighty, legal matters.

The same local firm that designed logos for Hershey, Pringles and Pampers -- LPK Leadership Brands -- created the logo.

Macy's, the department store chain based in Cincinnati, covered the $75,000 cost.

The more ornate official seal authorized in 1819 shows a winged rod, two snakes and a sword -- symbols said to depict commerce, justice, wisdom, authority and power.

(Copyright 2009 by the Associated Press. All rights reserved.)

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