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The Power of the Internet

  • 70% of consumers now have internet access

  • Delivers news and information on the viewer’s time, at their convenience

  • Internet has unlimited time and space potential

  • No medium has grown as rapidly as Internet. It took radio 38 years to reach 50 million users. Television: 13 years. Internet: less than 5!

The Internet Audience You Want

  • The average user is 46.6 years old

  • More than 75% have some amount of college; 41% hold a college degree

  • Mean income of the internet user in 2003 is $64,063

  • Remains the number one news source for men age 18-49

  • Remains a strong-hold for its early adopters: the affluent and young adults

  • Particularly effective at reaching working adults with busy schedules; both high
    level executives and working mothers with children

  • The fastest growing segment of internet users are Americans over 55 with
    working-class incomes

Why Online Advertising?

  • Ads deliver customers directly to your website. Your website serves as cyberspace “storefront”; online advertising delivers customers to your front door

  • Online advertising has joined the ranks of the top three advertising mediums in terms of advertising dollars spent

  • Websites proven to be the number one way consumers research products in order to arrive at a purchase decision

  • Online advertising accounts for 48.5% of successful business proposition and employment recruiting

  • Proven to be as effective as other mediums in generating brand recall and brand interest

  • Online advertising proven to be most effective way at driving consumers to a website

  • Cost effective

  • Offers unparalleled interactivity, flexibility, animation, and unique customization

  • Websites have no space or time barriers; allowing for in-depth product education

  • Consumers habits have changed; they are self-reliant on purchasing decisions, making online advertising the leader in influential information

  • Targetable and trackable

Why is the Best Buy for Online Advertising?

  • Voted best local website by both the Ohio and WV Associated Pres

  • The Mid-Ohio Valley’s dominant web source for community information

  • Incredible advertising reach- Used by more than 50,000 unique visitors each month (unduplicated audience/individual households)

  • Features two exclusive web-only news broadcasts each day

  • Updated multiple times daily with both print stories and video footage

  • Increases our TV reach by providing constant 24/7 access to information to both new viewers and loyal viewers

  • Provides ability for businesses to pay local ad rates yet still market to the increasing global marketplace

  • We continually promote our website through both our news broadcasts and commercial spots

  •’s peak usage is between 8am and 5pm Mon.-Fri., enabling businesses the unique opportunity to reach the working adults that other mediums miss

  • Association with highly trusted and popular local brand media

What Has to Offer

  • Both banner and tile ads that link directly to your website

  • Ads are interactive or animated and contain multiple frames

  • :15 second commercial spots available on all of our online video- users can not fast forward through commercial

  • No design costs or hidden fees

  • Affordable

  • We will create and customize web pages for your ad to link to if you do not have a website at no extra charge

  • Different ad locations in different sections allowing for niche marketing

  • Flexible-willing to work with you to design custom, creative web-based advertising campaigns

  • Gather consumer information through targeted e-mail programs and contests

  • Desktop application advertising and sponsorships that allow you to build a customer database interested in your products and services

  • Integrated content sponsorships (including polls)

  • On-air support

Interested? Want to Know More?
Call Jack Deakin today at 304-690-3010

For all other Sales inquiries, please contact our Local Sales Manager, Ken Long, at 304-485-4588 ext. 104, or at

TheNewsCenter One Television Plaza Parkersburg, WV. 26101 304-485-4588
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