WTAP @ 5 To Your Health Report: Fresh Bus

By: Sandra Endo
By: Sandra Endo

Low-income communities with a high number of people lacking access to fresh, healthy produce are considered 'food deserts.'

The founders of a grocery store on wheels want to tackle the problem.

Sandra Endo has more in today's Health Minute.

This is not your typical city transportion.

Instead of people, this bus is bearing produce.

That's right... it's stocked with melons, squash, bananas, and greens.

"We're a healthy alternative to the ice cream truck."

Fresh moves' co-founder Jeff Pinzino says if people can't buy healthy food in their neighborhoods, the fresh produce will come to them.

"The neighborhoods we serve have some of the some of the highest rates of obesity, diabetes and other diet related diseases in the city. We realize that by bringing fresh and healthy foods that we can make an impact on families' lives."

It makes the rounds through Chicago's west side, where grocery stores are few and far between ...

On-board, customers can get organic and locally grown fruits and vegetables.

Health experts say eating plenty of fruits and vegetables can also help prevent stroke, certain cancers and heart disease.

And the more variety the better.

There are plenty of options on this bus.

And the customers?, well ... they love it.

"I hope they keep coming."

"There is demand in this community. people really do want quality healthy food."

Pinzono says the prices are competitive with other retailers.

So far, the entire project is grant-funded.

For today's Health Minute, I'm Sandra Endo.

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